Earlier this 12 months, JustWatch reported market share numbers for streaming platforms within the US throughout Q1 2023. Now the analysis firm is again with up to date numbers for Q2 2023, and whereas Warner’s now Max grew a bit of bit, most different platforms like Apple TV+ remained in the identical place as earlier than.
Streaming platforms rating throughout Q2 2023
As seen by 9to5Mac, not a lot has modified within the streaming market from the primary to the second half of 2023, at the very least within the US. The spotlight, in response to JustWatch, is Max – previously HBO Max – which has overtaken Disney+ and is now the third most used streaming platform within the nation.
Netflix nonetheless is available in second, whereas Amazon Prime Video is the most well-liked streaming service within the US. Disney dominates the fourth and fifth place within the rating with Disney+ and Hulu, whereas Paramount and Apple TV+ come proper behind.
Final 12 months, Apple TV+ reached sixth place within the rating, however was overtaken by Paramount+. Nothing modified for Apple this time, as Apple TV+ remained with the identical 6% market share as within the first quarter of the 12 months. The numbers for different platforms additionally remained about the identical, which reveals that the streaming market could have reached a sure stability within the US.
Prime Video continues to carry down the streaming crown within the US with a 1% lead over international large, Netflix. Main gamers: Max and Disney+ additionally face comparable challenges with a 2% hole separating the 2. Newly rebranded streaming large: Max (previously HBO Max) shows constructive growth, gaining +1%; Paramount+ additionally gained with a +1% improve in shares. However, Disney+ and Hulu drop in shares, struggling -1% losses every.
Proper now, that is the market share scenario for streaming platforms in the US:
- Amazon Prime Video: 21%
- Netflix: 20%
- Max: 15%
- Disney+: 13%
- Hulu: 11%
- Paramount +: 7%
- Apple TV+: 6%
- Others: 7%
Extra about Apple TV+
Apple TV+ was launched with a small catalog of authentic films and reveals. Since then, the catalog has grown significantly however remains to be smaller than different platforms like Amazon Prime Video or Netflix, as each supply each authentic and licensed content material.
Presently, the Apple TV+ subscription prices $6.99 per thirty days within the US, however the service additionally comes included as a part of the Apple One bundle.
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