Posted by Robbie McLachlan, Developer Advertising and marketing
In our newest movie for #WeArePlay, which celebrates the individuals behind apps and video games, we meet Robson from Rio de Janeiro, Brazil. Because the co-founder of Estante Mágica, he created an app that turns youngsters into revealed authors, sparking their creativeness and love for studying. Robson’s journey from the favelas to making a platform that evokes thousands and thousands of younger minds helps to revolutionize training in Brazil. Uncover how Estante Mágica is making an enduring impression on training, one story at a time.
What was the inspiration behind Estante Mágica?
It’s a mixture of my private journey and a deep perception within the transformative energy of training. Rising up within the Rocinha favela, I noticed first-hand how training may change lives — my illiterate grandparents all the time believed that training was the important thing to actual change, and handed that perception right down to me. I wished to create a instrument that nurtures literacy so I teamed up with my buddy Pedro to create Estante Mágica.
Estante Mágica, which interprets to “Magic Bookshelf,” is our approach of giving each baby the prospect to turn into an creator, create one thing magical that they are often pleased with, and to see their very own creativeness come to life. We designed the app to be a bridge, reaching not simply city faculties but in addition rural and underserved communities, together with indigenous villages and areas with fewer assets.
Are you able to inform us a couple of second that confirmed you the ability of Estante Mágica?
Just lately, I visited a faculty in a small village in Rio de Janeiro. The principal apologized for being late to our assembly, explaining that she had simply met with a father and mom who wished to enroll in grownup training lessons. When she requested them why they wished to be taught to learn and write of their 30s and 40s, they instructed her, “Our son wrote a e book right here final yr, and we do not know tips on how to learn it. It is our dream to have the ability to learn the e book our son wrote.” That second hit me laborious. It was proof that our app isn’t nearly serving to youngsters turn into authors; it is about inspiring complete households to embrace literacy and training.
Inform us concerning the Autograph Days
These occasions are held at faculties and are all about celebrating the younger authors who’ve created their very own books. Every baby receives a printed copy of their e book, and the day is ready up similar to a conventional e book signing occasion. The occasion is just not solely concerning the youngsters’s laborious work but in addition a second of delight for folks and academics, who see the enjoyment and confidence this expertise brings to the children.
What’s subsequent for Estante Mágica?
One main focus is integrating extra AI into the app. We need to make it in order that when youngsters create their characters or tales, they’ll work together with them extra dynamically. Think about a personality in a recreation with the ability to reply to a baby’s questions or feedback – that’s the type of interplay we’re aiming for. We’re maintaining a tally of some new options like text-to-video and image-to-video which may add an entire new layer to how youngsters can convey their tales to life. Finally, we’re planning to convey the magic of storytelling to youngsters around the globe and develop our platform to extra faculties, particularly in underserved areas.
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