Apple has introduced a brand new “contingent pricing” function for subscriptions within the App Retailer. In line with the corporate, this provides builders a brand new technique to “entice and retain subscribers” by providing “a reduced subscription worth so long as they’re actively subscribed to a unique subscription.”
In a submit on the Apple Developer web site, Apple explains:
Contingent pricing for subscriptions on the App Retailer — a brand new function that helps you entice and retain subscribers — permits you to give prospects a reduced subscription worth so long as they’re actively subscribed to a unique subscription
One of many extra attention-grabbing features of this new contingent pricing function is that it may be used for subscriptions from one developer or two completely different builders. For instance, Apple explains that one developer might entice new customers to affix by providing a reduced price in the event that they’re actively subscribed to a subscription from a unique developer.
Contingent pricing can be utilized for subscriptions from one developer or two completely different builders. For instance, you may supply Ocean Journal premium subscribers the chance to subscribe to Mountain Climber for a reduced worth of $4.99/month as an alternative of the common $5.99/month. Clients pay the discounted worth so long as they continue to be Ocean Journal subscribers.
Clients can uncover these pricing reductions inside your app, in off-platform advertising channels, and in deliberate placements on the App Retailer. Apple helps you handle implementation, offering prospects with a seamless redemption and buying expertise primarily based on the contingent worth proposition you present.
Apple says that it’s at the moment piloting this new function, and builders can join to be notified when extra particulars can be found in January.
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