As a part of the European Union’s Digital Markets Act (DMA) antitrust laws, Apple should open up iOS to different app shops – and the corporate has launched iOS 17.4 with assist for what it calls App Marketplaces. However unsurprisingly, Apple desires folks to know that the App Retailer remains to be one of the best place to obtain iPhone apps, and that’s precisely what it’s been telling its customers.
Apple reinforces that the App Retailer is ‘secure and trusted’
With the second beta of iOS 17.4, which was launched to builders on Tuesday, the corporate has been pushing out a brand new alert to iPhone customers after they open the App Retailer for the primary time after putting in the replace. The alert welcomes customers to the App Retailer and says that it’s a “secure and trusted place” to obtain apps and video games.
“Welcome to the App Retailer. A secure and trusted place to find wonderful apps and video games, discover well timed in-app occasions, and browse day by day tales and recomendations by our editors,” the message reads.
The message appears to be a response to the modifications coming to iOS for customers within the EU, as the corporate has been compelled to permit different builders to create their very own app shops there. Many Apple executives reminiscent of Phil Schiller have spoken out in opposition to the DMA and different app shops, claiming that they are going to convey “new dangers” to iPhone customers.
Though Apple is opening up iOS to App Marketplaces, there are nonetheless quite a lot of guidelines that builders should observe in an effort to make their very own app shops accessible to customers within the EU. For instance, a developer will need to have a letter of credit score of a minimum of 1 million euros to have their very own retailer authorized by Apple.
The DMA comes into impact on March 7, which signifies that Apple has to launch iOS 17.4 to the general public earlier than then.
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