WTF?! Like it or hate it, Blizzard is infamous for its advertising and marketing campaigns on the subject of selling AAA titles. The Diablo and Fashionable Warfare writer has employed each tactic possible, from building-sized advertisements in New York and Las Vegas to secret cellphone messages leaking sport reveals and intel. By no means one to be outdone, the corporate’s newest marketing campaign selling Diablo 4 Season 2 has as soon as once more upped the ante, providing collaborating gamers an opportunity to win a blood-infused PC of their very own.
This week Blizzard launched information of its newest promotion for Diablo 4’s Season 2 Blood Harvest. Throughout the promotional interval, collaborating gamers can earn in sport objects and the prospect to win a high-end customized PC infused with actual human blood. You learn that proper. Diablo 4 followers can enter to win a PC infused with actual human blood.
Whereas it appears like pure advertising and marketing horror, the marketing campaign is definitely designed with one of the best of intentions and as a play on the present season’s crimson theme.
The promotion options Blizzard’s real-life blood harvest, a blood donation drive to assist donation facilities “harvest” 666 quarts of life-saving blood between October 20 and November 20. Throughout the promotional interval, U.S.-based gamers can take part by donating blood at any certified donation middle and logging their contribution by way of the Blood Harvest web site.
Give blood 𩸠unlock loot �”ï¸Â
Donate blood at your native clinic to assist unlock
in-game rewards for all #DiabloIV gamers.https://t.co/YfNO0kkQKr pic.twitter.com/15f3ducDCl– Diablo (@Diablo) October 20, 2023
In line with the promotion, Blizzard will unlock Crimson-coated weapons, armor, and mount cosmetics after hitting 33%, 66%, and 100% of its donation targets. The promotion can even have a good time reaching 100% of its purpose by gifting away a decked out customized PC infused with human blood.
Along with the blood, the PC will embrace a GeForce RTX 4090 on an EK Quantum Vector waterblock, Intel Core i9 CPU, 64GB of DDR5 RAM, and loads of storage. The publish notes that the PC giveaway can be open to any entrants over the age of 18 and never solely those who donated blood throughout the promotional interval.
Introduced in early October, Diablo 4’s Season of Blood provides a brand new vampiric mechanic to this season’s gameplay. The brand new mechanic permits gamers to unlock and leverage greater than 20 totally different vampiric powers designed to additional strengthen their characters.
In true Blizzard trend, the brand new seasonal replace was launched full with a damaged goal and reward system, bugs that inadvertently disabled crossplay capabilities, and a damaged battle move system that left gamers unable to say rewards.
Thankfully for everybody concerned, Blizzard has been in a position to rapidly tackle these and different points, reversing its course and doubtlessly avoiding a rollout just like its disastrous Season 1 launch.