Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy
Since we launched the Google Play Retailer Itemizing Certificates in 2021, our no-cost, self-paced coaching programs have helped 1000’s of builders in over 80 international locations improve their app installs. Over the course of the coaching, builders be taught important cell advertising and marketing greatest practices, together with methods to leverage Play Console development instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).
In the present day, we’re excited to launch a serious replace to our self-paced coaching, overlaying all the most recent CSL and SLE options, in addition to real-world examples displaying the way you would possibly use them to drive consumer development. We’re additionally releasing video research information collection that will help you lock in your new information forward of the examination.
What’s new: New options in customized retailer listings and retailer itemizing experiments
The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings permit you to present completely different variations of your title’s Play Retailer content material to completely different folks. For instance, you would possibly create variations tailor-made to customers in numerous international locations the place characteristic availability varies, or an expertise only for customers who’ve lapsed or churned.
Customized retailer listings can assist you convey the simplest messaging for various customers. Based mostly on an inside comparative evaluation, CSLs can assist improve an app or recreation’s month-to-month energetic customers (MAUs) by a mean of over 3.5%1.
Retailer itemizing experiments, however, supply a solution to discover what icons, descriptions, screenshots (and extra) convert the very best on your title on the Play Retailer.
These are options you should use right now! Google Play Academy’s coaching now contains 4 new programs on customized retailer listings, 4 up to date current programs, and 9 new research information movies.
Discovering app and profession development
Right here’s what some builders, entrepreneurs and entrepreneurs have stated about their expertise after getting skilled up and licensed:
Studying greatest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that easy as utilizing the right icon elevated acquisitions of one in every of our video games by roughly 60%
Advertising Artistic, GameHouse (Spain)
The information I gained empowered me to make extra knowledgeable choices and be taught efficient methods. The credibility I acquired from the certificates has opened new doorways in my profession.
Pupil & Campus Ambassador (India)
Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% improve in our recreation launch velocity general.
Chief Advertising Officer, Rocket Recreation Studio (Vietnam)
High tricks to put together on your certificates examination
- Take the coaching and watch the research information movies
- Go the examination and get licensed
- Get began with customized retailer listings and experiments
Begin your studying journey on Google Play Academy right now!
1 Supply: Inner Google knowledge [Nov 2022] evaluating titles that use CSL to people who don’t.