In the event you learn my article from a few weeks in the past, you understand that I purchased an M3 Professional MacBook Professional, returned it, and acquired an M3 Max mannequin as a substitute. Two weeks in the past the laptop computer lastly arrived and I completely adore it. And after saving an additional $200 on the Apple Retailer, I adore it much more.
That’s proper: I saved precise cash on the Apple Retailer. Because of a submit on X by Ross Younger of Show Provide Chain Consultants, I realized Saturday evening that Apple has a little-publicized price-matching coverage—so little publicized that I couldn’t discover a point out of it anyplace on Apple’s website or in its Retail Retailer Buy Insurance policies. But it surely does exist, even for those who purchased your new MacBook Professional a month in the past.
Technically, you might have two weeks from the date you acquired your system, and I acquired mine precisely two weeks in the past at the moment. So yesterday morning, I discovered a website (B&H Photograph) that was promoting my precise MacBook Professional for $2,999, $200 lower than the MSRP, and I gave Apple a name.
I anticipated pushback, perhaps confusion, and on the very least problem, however the gross sales consultant who took my name was nothing however useful. After I instructed her I used to be trying to get a worth match, she checked my order to verify I used to be nonetheless inside the two-week return window, confirmed B&H Photograph was a licensed Apple reseller (which took a minute as a result of she didn’t initially see the shop on her listing, however she ultimately discovered it after some back-and-forth), and verified the worth and specs. After every part checked out, she refunded me $200.
It was that straightforward. Apple will match any worth from a licensed reseller as much as 10 % of the MSRP, so some iPad and AirPods worth matches can be capped. For instance, Apple sells the AirPods Professional for $249, so probably the most you’ll get again on a worth match is $24.90; you’ll most actually have the ability to get them cheaper at Amazon or Finest Purchase. The identical goes for an iPad Air or iPad mini.
However for large-ticket gadgets just like the MacBook Professional, iMac, and Mac Studio, you can save lots of on the Apple Retailer—in precise cash, not reward playing cards.