I don’t know the way this retains taking place; perhaps the corporate must eliminate its trash extra rigorously. However Macworld’s sleuths have discovered yet one more script and rehearsal tape for an Apple press occasion. It took just a little longer this time as a result of odd timing, however as soon as once more we all know every little thing that’s going to occur tonight, and we’re ready to allow you to in on the key!
So right here, minute by minute, is every little thing that will likely be introduced on the ‘Scary Quick’ Mac occasion. (Editor’s word: Right here’s how one can watch the precise occasion in the actual world.)
Introduction
16:57 p.m.: Right here we go: the pre-stream begins. Good luck recognizing the newest pop hits, boomer tech journalists. (The opening monitor is “Mrs. Boothroyd’s Vacation Dancer” by Onion Terror. Be at liberty to Shazam it.)
17:00: The stream correct is now up and working. A digital digicam soars above a gloriously sunny Apple Park, which appears to be caught in a Narnia-style endless summer time. It lastly swoops down in entrance of the rainbow to decide on…
17:02: …Jenna Ortega, star of the favored horror-themed Netflix present “Wednesday!” Has Apple TV+ one way or the other managed to snap up the second season?
17:03: Ortega says she loves this time of yr when the darkness encroaches and we’re all reminded of the inevitability of dying. Additionally the sweet.
17:04: However what do you discover scary, Ortega asks Tim Cook dinner, as Apple’s CEO sidles awkwardly into the shot dressed as a medieval knight. Why, he solutions, having an Apple product serviced by a non-authorized restore enterprise! And likewise the velocity of the new Mac merchandise we’re excited to introduce tonight! They’re spoooooookily effectively specified!
17:05: Jenna Ortega has collected her examine and disappeared.
Foundry
M3 MacBook Air and Mac mini
17:06: Cook dinner says Apple silicon has been the best success within the historical past of the world, with the M2 chips “leveraging the synergy of the M1 on the intersection of innovation and seamless simplicity.” However tonight, he says, we’re going to meet the M3! “We predict you’re going to like Mac even more durable than earlier than,” he smiles, “as we make the world a greater place by growth-hacking hyperlocal deliverables going ahead.”
17:09: Cook dinner provides: “Boo! Look, a skeleton!”
17:10: Right here comes Jeff Williams, Apple’s chief working officer, swaggering across the nook of Apple Park whereas winking and clicking his fingers. He’s dressed as some type of funky skeleton.
17:11: Williams does a handstand whereas singing the refrain of “Bigmouth Strikes Once more.”
17:13: Williams leaps again to his toes and says Apple has an awesome line-up of merchandise to indicate us tonight. “Nearly as nice because the sight of a child fowl breaking freed from its egg for the primary time,” he provides.
17:15: We’re seeing swooping CGI graphics of a laptop computer, however the edits are too sharp and the zooms too excessive to have the ability to see clearly which laptop computer. Is that this the much-anticipated new MacBook Professional?
17:17: No! It’s the new MacBook Air!
17:19: “Our new MacBook Air with M3 is the quickest non-Professional laptop computer Apple has ever launched,” Williams boasts. “It’s the identical nice design and all-day battery life you recognize and love, however now with the facility of M3. It options not eight however 10 CPU cores and 10 GPU cores as commonplace, along with an up to date Neural Engine that’s extra highly effective than ever!”
17:22: Williams provides that the brand new Air “is as highly effective as a wildebeest.”
17:23: The brand new MacBook Air with M3 begins at $1,099/£1,099 for the 13-inch mannequin (a small worth minimize there for U.Ok. prospects in comparison with the M2 mannequin), and can go on sale for pre-orders on Wednesday, with delivery on Friday, November 10. Simply in time for Christmas!
17:25: Extra swooping CGI imagery, this time exhibiting both the Mac mini or the Mac Studio… yep, it’s the Mac mini. That is sensible, provided that we appear to be specializing in the lower-end Macs for now.
17:26: “Mac mini continues to be mini in measurement… however not in efficiency,” Williams winks. “With the facility of M3, you’ll be able to accomplish no matter you need to, whether or not you’d prefer to play video games, do your tax return, or create a e-newsletter to your crochet membership. It’s the quickest compact Mac we’ve ever made, and we predict you’re going to like it.”
17:29: The Mac mini with M3 begins at $649/£649 for the entry-level mannequin with 256GB of storage. Ah, that’s a bump in worth for the U.S., seemingly to carry it in keeping with the U.Ok. Just like the MacBook Air, the brand new mini will ship on November 10.
17:30: And Tim Cook dinner is again, summing up. That appears to be it for this part.
Foundry
The brand new iMacs
17:32: “What do you consider if you assume Mac? You assume, ‘iMac,’” says Cook dinner. “And this fall, we’re saying “aye, Mac!” to iMac. We need to make iMac, the ‘you’ Mac.”
17:34: Cook dinner provides, “Hello, Mac!”
17:35: Blessed aid because the video cuts away to what appears to be a TV advert. We’re Jenna Ortega, who’s composing a e-newsletter for her crochet membership on a 24-inch iMac in a multi-color end we’ve not seen earlier than: purple and black stripes.
17:37: What’s taking place? Ortega appears to have solid a spell on the iMac as a result of it’s rising earlier than our very eyes! It should be… oh, at the least a 28-inch mannequin now.
17:39: Jeff Williams is again. “iMac is altering for 2023, and we are able to’t wait so that you can meet it!” he bellows.
17:40: CGI time. The iMac seems to be as gorgeous as ever, and that new measurement of the display screen (and probably the extra highly effective spec that has historically include the bigger mannequin?) will likely be extremely appreciated by the machine’s followers.
17:42: The brand new iMac is obtainable in two sizes: the identical 24 inches as earlier than, but additionally a new 28-inch design that’s bigger than any earlier mannequin. And each sizes include the choice of a two-color patterned end in stripes, spots, or a spread of different designs. Apple is hoping that these personalization choices, which will likely be chosen by way of a software on the corporate’s web site, or with the help of a Genius for those who purchase in-store, will encourage uptake just like the laser engraving choices for AirPod, AirTag, and Apple Pencil.
17:45: “M3 is the subsequent stage in silicon evolution,” Williams boasts. “However evolution doesn’t stand nonetheless, and if M3 is humankind, M3 Professional is a few type of terrifying cyborg with laser imaginative and prescient and steel arms.”
17:47: The 24-inch iMac continues to be focused at extra informal customers and is obtainable with the M3 solely. It begins at $1,349/£1,349. The brand new 28-inch mannequin comes with M3 or M3 Professional and begins at $1,549/£1,549 for the entry-level spec. Each will launch on 10 November.
Dominik Tomaszewski / Foundry
MacBook Professional with M3
17:50: Tim Cook dinner is again, and he seems to be extra excited than we’ve ever seen him.
17:51: “Apple has at all times innovated in buyer expertise,” he says. “And we like to pivot synergy going ahead. So I’m excited to pivot much more synergy going ahead!”
17:53: CGI video of one other laptop computer. We’ve already had the MacBook Air, so this should be… the Professional?
17:55: It’s. Cook dinner is standing in entrance of an enormous signal that claims “MacBook Professional.”
17:56: Jeff Williams returns, sprinting, to the stage. He’s visibly sweating and appears to have misplaced certainly one of his footwear.
17:57: “These new Macs are simply too quick for me, Tim!” he says, half to Cook dinner and half to the digicam. “I can’t sustain!”
17:59: “That’s proper, Jeff. However what if I advised you the brand new Macs are even sooner than you thought?”
18:00: “Even sooner?! Now that’s scary!”
18:01: “It certain is, Jeff! Why don’t you inform everybody concerning the specs of our nice new MacBook Professional fashions, which is able to make the world a greater place by way of seamless thought management?”
18:01: The brand new MacBook Professionals, Williams says, can be found in 14- and 16-inch sizes, and include the M3 Professional or the even sooner M3 Max chip. There’s no phrase on the present 13-inch kind issue. Has that been discontinued?
18:03: The M3 Max is so quick, Williams insists, that it will burn your palms simply taking the MacBook Professional out of its field. “I’m utterly critical,” he provides. “And I take full duty. There have been a number of pretty critical accidents.”
18:05: The brand new MacBook Professional begins at $2,099/£2,099 for those who select the M3 Professional and the 14-inch display screen. And right here’s affirmation that the 13-inch MacBook Professional isn’t any extra. The 14-inch Professional with M2 is staying on sale to make up for this; it will get a worth minimize to $1,799/£1,799.
18:08: Gosh, there’s extra. Williams is now saying a brand new Mac Studio. Just like the MacBook Professional, it’s been up to date to characteristic M2 Professional and M2 Max chipsets and can go on sale on November 10. Costs begin at $1,999/£1,999.
Dominik Tomaszewski / Foundry
Another factor
18:10: We appear to be wrapping up now. Williams has introduced, whereas Jenna Ortega has returned to the stage and is dressed as Michael Douglas from “Falling Down.”
18:12: “Have you ever loved our terrifying Mac spooktacular?” Cook dinner asks her.
18:13: “I definitely have, Tim. I simply want we might announce one thing for the inventive skilled desktop market that Apple has for thus lengthy uncared for.”
18:14: “Humorous you say that, Jenna. As a result of there’s yet one more factor to speak about.”
18:15: Jeff Williams is again! He’s dressed as a younger Morrissey.
18:16: “I nearly forgot!” he yells. “Check out this!”
18:17: CGI time. It seems to be like one other iMac however with out the flamboyant shade patterns of earlier. And it seems to be critically massive. It couldn’t be, might it?
18:19: It’s! It’s a new iMac Professional. And it contains a whopping 32-inch display screen!
18:22: Astonishingly, provided that we solely bought the usual M3 chip 76 minutes in the past, the brand new iMac Professional comes with the M3 Extremely. Apple has actually rolled out the complete technology of Mac merchandise in a single night.
18:24: Ah, however right here’s the kicker. The iMac Professional isn’t really launching but. Williams says it’ll come out “early in 2024.” So we haven’t bought a worth or an actual launch date. Or detailed specs, for that matter. However the M3 Extremely and 32-inch display screen are enormous headline bulletins.
18:27: And now we actually are wrapping up. There’s been a scary quantity of Mac {hardware} introduced tonight. See you on the subsequent occasion!