As a part of its ongoing work to lift consciousness about the advantages of recycling aluminium packaging, Alupro has launched an academic video taking viewers behind the scenes of the post-consumer journey – from recycling bin by means of to reprocessing.
Narrated by sports activities commentator Nick Heath, ‘Secrets and techniques of Aluminium’ “offers an entertaining perception into the round course of, whereas dispelling quite a few widespread myths and profiling the UK’s thriving aluminium provide chain,” says the group.
To make sure the movie is shared far and broad, a supporting social media consciousness marketing campaign shall be run throughout Instagram, Fb and TikTok, whereas 3D artist and movement graphic designer Hashmukh Kerai has additionally been enlisted to create an animated interpretation of the journey.
Tom Giddings, government director of Alupro, commented: “The aluminium packaging recycling course of could also be widespread data for the availability chain, however customers are nonetheless extensively unaware of what occurs to their waste as soon as it leaves the kerbside. Consequently, there’s a good quantity of misinformation and scepticism about how a lot packaging collected within the UK is definitely recycled.
“Secrets and techniques of Aluminium goals to dispel the myths and spotlight the infinite circularity of steel packaging. In any case, 75% of all aluminium ever produced continues to be in use immediately – a captivating statistic that highlights exactly why customers ought to observe greatest observe recycling tips.
“However slightly than a dry, uninteresting academic movie, we wished to make it entertaining and interesting for individuals to observe. Recycling isn’t boring or stale, so having the quirky commentary of Nick Heath will carry a enjoyable twist – aiming to encourage viewers, enhance consciousness of the method assume twice about what to do with their used aluminium packaging.”