The latest announcement in regards to the fusing collectively of our core product groups – networking, safety and collaboration – into one cohesive group will place Cisco to proceed to serve our companions and prospects much more successfully. The emphasis on displaying up as One Cisco will ship differentiated outcomes for our prospects as they modernize their knowledge facilities for AI, put money into better-connected worker and buyer experiences, and construct digital resilience to guard all the panorama from cyber threats and downtime.
In my nook of the Cisco universe, I’m struck by how this involves life so efficiently in our function because the Official Enterprise Networking Accomplice and an Official Cybersecurity Accomplice of the Nationwide Soccer League. Since 2021, the NFL has relied on Cisco to attach and defend the league and its operations one year a 12 months, together with its marquee moments like NFL Kickoff, the NFL Draft and the Tremendous Bowl. And for a worldwide enterprise whose operations span throughout 32 groups, 30 stadiums and now far past that with NFL Worldwide Video games, this represents a fancy and different enterprise. To not point out securing the biggest single-day tv occasion annually, broadcasting to thousands and thousands of viewers worldwide.
Which is why for the previous a number of years, the NFL and Cisco have labored collectively to develop a playbook that’s now coming to life throughout our partnership, leveraging the collective energy of our industry-leading networking, safety and observability experience and options. The built-in, end-to-end safety deployment in place at Tremendous Bowl LVIII this previous February leveraged Cisco Safe Firewall, Cisco Umbrella, Cisco Safety Malware Analytics, Cisco XDR, and extra, guaranteeing that the NFL has safety baked into the material of their whole operation – plus the flexibility to reply quickly when one thing does go mistaken.
The outcomes proceed to talk for themselves, delivering dependable connectivity and safe and dependable digital experiences. At Tremendous Bowl LVIII, our efforts efficiently blocked 39,000 safety intelligence occasions and 354,000 connections to or from blacklisted areas of the world; and recognized, analyzed and triaged 1,600 intrusion occasions to maintain the sport and all its operations working easily. Nice safety requires visibility and insights throughout all the digital footprint, and Cisco’s distinctive potential to empower the NFL’s IT, engineering, and safety groups to forestall, detect, and reply to occasions that would disrupt the supply of the Tremendous Bowl makes us a trusted companion for NFL CISO Tomás Maldonado and his workforce. And though the 2024 season is simply starting, our groups are already laborious at work with the NFL making ready for Tremendous Bowl LIX in New Orleans on February 9, 2025.
This potential to ship throughout complicated and dynamic environments, on the most important phases, to assist obtain constructive enterprise outcomes presents an unparalleled showcase for why organizations depend on Cisco. The reliability, belief, intelligence, visibility and safety that we are able to provide uniquely positions us to assist our prospects really feel ready and assured in a always evolving, digital setting.
So whilst all of us put together to root individually for our favourite groups this NFL season, I believe we are able to all agree that we’re higher collectively as One Cisco.
You’ll want to maintain an eye fixed out for our safety resilience marketing campaign spots airing all through the season throughout choose Monday Evening Soccer broadcasts on ESPN and ABC. These extremely watched spots are simply one among many impactful media moments on NFL-owned and operated channels which are accessible to us by means of Cisco’s partnership with the league. You possibly can catch a sneak peek of the spots beneath!
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