This previous week, I had the chance to attend Snowflake Summit 2024 in San Francisco. As an analyst, I used to be handled to an unique pre-day of content material from the Snowflake group, which proved each enlightening and thought-provoking.
The occasion kicked off with Snowflake addressing the latest “hack” reported within the information. They assured us that their collaboration with Crowdstrike and different companions has revealed no indicators of compromise inside Snowflake itself. The proof factors to compromised buyer credentials, and the investigation stays ongoing.
One of many highlights was the introduction of recent merchandise, together with the Belief Middle. This modern device assesses the safety of your Snowflake knowledge property, using AI and ML to determine potential points reminiscent of privateness mismatches, consumer entry inconsistencies, and poor knowledge classification. Nonetheless, there was no point out of whether or not the Belief Middle supplied comparable insights into consumer accounts—a important consideration given the hack dialogue. I managed to get readability on this from the Belief Middle’s product supervisor later within the day.
This expertise underscored a recurring situation I see within the vendor area: a definite lack of cohesive storytelling. Distributors usually current with none sense of overarching narrative. This fragmented strategy can really feel like a music composed totally of solos. Individually, every instrument might showcase expertise, however with out the widespread goal of concord, no viewers will ever sing alongside. It’s chaotic and discordant—very similar to most of the tech displays I sat in on.
We’d like change. We don’t simply want higher messaging; we want higher tales. We have to ask ourselves: Who’re we? Why can we exist? The place are we going? What are the stops alongside the way in which? What sights will we see? The place can we board? Enhancing how we talk is crucial.
On a optimistic word, Snowflake showcased all of the parts vital to construct a compelling knowledge story in your enterprise. Their companions can fill in any gaps in your online business narrative. The one lacking piece is a cohesive goal, which you’ll personalize to fulfill your particular wants.
The excellent news is that there are individuals like me right here to assist. I intention to demystify what’s introduced, aid you create a technique, and construct a plan to attain your objectives. Collectively, we are able to create your story, one chapter at a time.