At this yr’s Galaxy Unpacked on January 17, Samsung Electronics unveiled the Galaxy S24 collection, ushering in a brand new period of cellular AI. With Galaxy AI, the collection captivated each home and worldwide media and shoppers worldwide.
Guests attended Galaxy Unpacked on the SAP Middle in San Jose, and Samsung Newsroom was on the scene to seize the primary reactions of individuals getting hands-on with the most recent Galaxy lineup. Preserve studying for extra pictures, highlights and updates from Galaxy Unpacked 2024.
Setting the Stage for the Samsung’s First AI Telephone
Earlier than coming into the sector for Galaxy Unpacked, media, influencers and followers from world wide packed the foyer. The environment was stuffed with pleasure and anticipation for the most recent Galaxy units, which promised to revolutionize the cellular panorama with Galaxy AI.
▲ Customers from everywhere in the world, together with native and worldwide media, and Samsung Members Stars, lined up on the reception to register for Galaxy Unpacked 2024.
Fingers-On With the Galaxy S24 Collection within the Expertise Zone
Following the Unpacked presentation, guests flocked to the Galaxy S24 Expertise Zone, the place they may expertise Galaxy AI for the primary time.
▲ Guests to Galaxy Unpacked 2024 acquired hands-on expertise with the most recent Galaxy S24 collection.
▲ Influencers, media and Galaxy followers check out Galaxy AI at Galaxy Unpacked 2024.
First Impressions From Crew Samsung Galaxy and Samsung Members Stars
▲ (Prime) Crew Samsung Galaxy skate boarders Sky Brown and Jagger Eaton (far left and proper) posed with Samsung President and Head of MX TM Roh and Google SVP Hiroshi Lockheimer at Galaxy Unpacked 2024. (Backside) Crew Samsung Galaxy Skate boarders Sky Brown and Jagger Eaton.
Following the Galaxy Unpacked occasion, Samsung Newsroom sat down with outstanding athlete ambassadors from Crew Samsung Galaxy, Samsung Members Stars and shoppers to listen to their first reactions to the newly unveiled Galaxy merchandise.
“It’s superb to be right here at Unpacked for the primary time,” mentioned Sky Brown, skilled skateboarder, surfer and member of Crew Samsung Galaxy. Her favourite new characteristic was On the spot Gradual-mo, powered by Galaxy AI, which provides new frames to decelerate movies. “I’m all the time filming my skating and browsing,” she revealed. “The Gradual-mo is insane. I can seize every little thing to investigate and repair my tips. It’s so useful with the issues I do.”
“The presentation was unbelievably detailed, and the fervour was unreal,” mentioned Jagger Eaton, Olympic skateboarder and fellow member of Crew Samsung Galaxy. What caught his consideration probably the most was the Galaxy S24 Extremely’s digital camera, significantly its House Zoom and Gradual-mo options. “The very first thing I did once I walked into the Galaxy Expertise House was seize the cellphone and use the digital camera,” he shared. “With Galaxy AI, I really feel like you should utilize it for on a regular basis life.”
Samsung Newsroom then had the chance to fulfill with Samsung Members Stars, the corporate’s model ambassadors who share their ardour for Galaxy with Samsung Neighborhood members worldwide.
▲ Samsung Members Stars and twin sisters Ahyeon Lee and Ayeong Lee at Galaxy Unpacked 2024
Ahyeon Lee and Ayeong Lee, twin sisters from Korea, shared their pleasure about seeing the all-new Samsung Galaxy S24 collection unveiled in particular person. Of all the brand new Galaxy AI capabilities, they selected Notice Help and Circle to Search as probably the most spectacular options. “I exploit Samsung laptops for finding out and note-taking to arrange my schedule. It’s improbable that AI can summarize my notes in a single go, saving me the difficulty of doing it manually,” mentioned Ahyeon Lee. “Earlier than, once I got here throughout garments or sneakers that I favored, I used to take photos and ask round for the place to purchase them. Now, with Circle to Search, I can search for info instantly with a easy swipe,” added her sister, Ayeong Lee.
▲ Alexis Masson, a Samsung Members Star from France, at Galaxy Unpacked 2024
“Beforehand, I’ve solely watched the Galaxy Unpacked occasion by means of YouTube stay. It was an honor to have the ability to see TM Roh, President and Head of Cellular eXperience (MX) Enterprise, in particular person in the present day,” mentioned Alexis Masson, a Samsung Members Star from France. “The AI Edit and Chat Help options revealed at Unpacked in the present day caught my consideration, particularly in how the options show you how to by suggesting completely different textual content types and tones. As a Samsung Members Star, I plan to make use of these AI options to assist me write articles for the Samsung Neighborhood.”
▲ (From left) Samsung Members Stars and Crew Members Stars at Galaxy Unpacked 2024
Tapping Into the Pleasure of Galaxy Customers
Lastly, Samsung Newsroom spoke with influencers and media in attendance to examine the heartbeat on which Galaxy AI options have been their favorites.
▲ Life-style influencer Raghda Kouyoumdjian at Galaxy Unpacked 2024
Avid gamers, athletes and life-style influencers alike — quite a few Unpacked attendees identified Circle to Search with Google as a spotlight of the Galaxy S24 collection. “Circle to Search goes to make procuring really easy for me!” mentioned Raghda Kouyoumdjian, a social media influencer and life-style YouTuber from Jordan. “You don’t must screenshot, sort in additional info or change to a different app. You possibly can simply circle the merchandise, and that’s superb.”
▲ Twitch streamer Denise Teo JiaQi (Supercatkei) at Galaxy Unpacked 2024
Avid gamers, specifically, additionally expressed enthusiasm for the Galaxy S24 Extremely’s brilliant and immersive viewing expertise. With its 6.8-inch flatter show and slimmer, extra uniform bezels that permit for bigger display screen sizes, the anticipation was excessive. Denise Teo JiaQi (Supercatkei), a Twitch streamer from Singapore, shared her pleasure, saying, “I already knew it was going to be fairly epic, to be sincere. The seamless display screen expertise on the Galaxy S24 is one thing I actually take pleasure in as a gamer and stay streamer. I’m very desirous to attempt it for myself!”
▲ Delfi reporter Tomas Stasiukevičius at Galaxy Unpacked 2024
Tomas Stasiukevičius, a reporter from Lithuania for Delfi, discovered Samsung’s efforts to beat language obstacles significantly spectacular. “I used to be fully blown away by all of the AI that enhances the expertise of the Samsung Galaxy S24 collection,” he mentioned. “I’m actually excited in regards to the new Interpreter and Dwell Translate options which you can truly use to speak in a overseas language with none boundaries.” Tomas recounted a private expertise going through language obstacles in Spain, the place English wasn’t broadly spoken, making communication difficult. “Nonetheless, with the brand new Galaxy S24 collection, touring has turn into limitless.”
▲ Ngô Trần Thịnh from Ho Chi Minh Metropolis Tv at Galaxy Unpacked 2024
Ngô Trần Thịnh, the Head of Digital Content material at Ho Chi Minh Metropolis Tv, praised the interpretation of Dwell Translate, even for advanced language pairs. “I used to suppose translation was unimaginable, however with AI, it’s completely doable.” Placing the characteristic to the check, he spoke in Vietnamese whereas his buddy communicated in English, attaining a “100% correct” translation. In his position, Thịnh focuses on making know-how seamless for customers, noting that Samsung is excelling on this facet.” That’s what I like about Samsung’s know-how – it’s ushering in a brand new period of AI for all.”
This yr, Galaxy Unpacked has set the stage for a brand new period of cellular know-how. With the Galaxy S24 collection powered by Galaxy AI, innovation is now within the palms of customers like by no means earlier than. For extra on how AI is opening extra prospects for customers, keep tuned to Samsung Newsroom.