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Tuesday, November 21, 2023

YouTube blames advert blockers for sluggish video load occasions

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Ryan Haines / Android Authority


  • YouTube has clarified and confirmed that customers who proceed utilizing advert blockers might expertise “suboptimal viewing,” no matter their browser.
  • This assertion comes as a response to consumer reviews that allege that YouTube is deliberately including a delay on non-Chrome browsers, because the delay allegedly goes away when utilizing Chrome.

We reported yesterday that YouTube has been inducing a delay in loading movies on non-Chrome browsers like Firefox and Edge, although some customers mentioned they observe it on Chrome as effectively. Google has now issued an announcement, attributing the delay in loading YouTube movies to advert blockers and confirming that customers should wait a bit in the event that they proceed utilizing them.

Right here is the entire assertion despatched to us by a YouTube spokesperson:

To assist a various ecosystem of creators globally and permit billions to entry their favourite content material on YouTube, we’ve launched an effort to induce viewers with advert blockers enabled to permit advertisements on YouTube or attempt YouTube Premium for an advert free expertise. Customers who’ve advert blockers put in might expertise suboptimal viewing, whatever the browser they’re utilizing.

Google’s assertion squarely marks the delay as an intentional change focused towards customers who proceed to make use of advert blockers. That is one other step in blocking advert blockers on YouTube and pushing customers to both settle for ad-supported YouTube or subscribe to YouTube Premium. It is smart, as YouTube is a enterprise that survives on advertisements and subscriptions, and never blessing the platform with both of these will make it tough for the platform (and, by extension, its creators) to thrive.

Google’s assertion additionally discards the notion that the delay in loading movies is said to browsers. Nonetheless, customers have reported the delay going away when switching to Chrome.

There’s a risk that the change is being examined on accounts marked for advert blocking, and the take a look at is being carried out first on non-Chrome browsers, with the ultimate intention being to use the change throughout all browsers. That may align most consumer reviews with Google’s statements, although a number of customers have additionally talked about that the video delay happens even with no extensions loaded.

Have you ever skilled delays on YouTube? Do you expertise this delay with advert blockers? Tell us within the feedback beneath!

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