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Thursday, November 16, 2023

A Dialog With the Makers of the Galaxy SmartTag2 – Samsung World Newsroom

“The place did I put it?” It’s a thought most individuals can relate to after shedding their belongings. Samsung Electronics is placing an finish to looking out and stressing with the Galaxy SmartTag2 — a cell accent launched in October that gives a easy, handy answer for finding objects.


Simply two years after the launch of its predecessors, the Galaxy SmartTag2 has returned with a design improve and substantial characteristic enhancements primarily based on person suggestions.


Samsung Newsroom sat down with Dalwon Kim and Kiyoung Kwon, Product Planners of the Galaxy SmartTag2 at Samsung Electronics, to debate key features of the product and its enhancements.


▲ (From left) Dalwon Kim and Kiyoung Kwon, Product Planners of the Galaxy SmartTag2



Rugged Design: IP67-Rated Usability With Steel Loop

Constructing off priceless person insights gathered in the course of the launch of the Galaxy SmartTag and Galaxy SmartTag+, the Galaxy SmartTag2 was developed with a concentrate on the person expertise to enhance consolation and enhance satisfaction.


Probably the most noticeable change with the Galaxy SmartTag2 is its design — lowering the product measurement and thickness resulted in a extra transportable system. The brand new steel loop improves performance and provides an air of sophistication to the product.


▲ The Galaxy SmartTag2 Silicon Case (bought individually) permits customers to hold their gadgets safely and conveniently.


“After analyzing 1000’s of critiques of the earlier iterations, we seen some suggestions about minor inconveniences that have an effect on the person expertise,” defined product planner Dalwon Kim. “Our aim for this model was to create a design that’s smaller, lighter and attachable wherever. We additionally needed to verify the battery was not simply detachable. We took outside actions under consideration and made particular enhancements to reinforce the product’s sturdiness, corresponding to including IP67-rated water- and dust-resistant options.”1



Added Comfort With Compass View and Misplaced Mode

Bettering the options of the all-new Galaxy SmartTag2 started by asking how the corporate can enable customers to take advantage of out of their Galaxy SmartTags in any atmosphere. By harnessing the worldwide community of Galaxy merchandise, Samsung was in a position to strengthen Galaxy SmartTag’s versatility and utility by means of two options — Compass View and Misplaced Mode.


“The Galaxy SmartTag2 has advanced considerably to make it relevant in a greater variety of situations,” stated Kim.


▲ Dalwon Kim explains the options of the Galaxy SmartTag2.


The Galaxy SmartTag2 nonetheless operates with Bluetooth Low Vitality (BLE) and Extremely-Wideband (UWB) know-how, a characteristic initially adopted for the Galaxy SmartTag+.


Taking a deeper have a look at what’s new, Compass View is an upgraded characteristic out there on the Galaxy SmartTag2 and takes the Discover perform to the subsequent stage.


When utilizing Compass View on the Galaxy SmartTag that relied solely on BLE, customers needed to bodily transfer nearer to misplaced objects to strengthen the sign. Nevertheless, the brand new Galaxy SmartTag2 builds upon the improvements of its predecessors and introduces a extra intuitive means2 for customers to find their belongings by displaying each the route of and distance from the misplaced object.


“With the Galaxy SmartTag+, customers needed to monitor the sign power to gauge their proximity to objects after which faucet Discover Utilizing Digital camera earlier than turning the cell system round,” defined Kim. “By way of Compass View on the Galaxy SmartTag2, the route and distance to the misplaced merchandise are mechanically displayed whenever you attain a sure distance — an arrow icon seems on the display, pointing within the route of the merchandise. It’s so simple as utilizing a compass.”


▲ The Galaxy SmartTag2 may also be hooked up to luggage and baggage.


The Galaxy SmartTag2 additionally introduces Misplaced Mode,3 a brand new characteristic powered by near-field communication (NFC) know-how that can be useful in a wide range of conditions. If Misplaced Mode is activated and somebody with a NFC-compatible system discovers a misplaced merchandise, they’ll scan the Galaxy SmartTag2 — permitting them to entry the proprietor’s contact data and any personalised messages.



Prolonged Battery Life: As much as 500 Days of Utilization

The Galaxy SmartTag2 boasts an impressively lengthy battery life4 — providing roughly 500 days of steady use or greater than double that of its predecessors. When the brand new Energy Saving Mode5 is activated, the battery life can stretch to 700 days or greater than 4 occasions that of the earlier variations. “Though Galaxy SmartTags are designed to trace each places and misplaced objects, most customers primarily make the most of them for location monitoring. We launched the Energy Saving Mode to cater to this choice,” stated Kim.


▲ Kiyoung Kwon explains the product options of the Galaxy SmartTag2.


“One of the widespread factors raised in person suggestions was associated to battery life,” stated product planner Kiyoung Kwon. “Our major goal was to increase battery life — guaranteeing it might span a number of months or extra.”


In comparison with the Galaxy SmartTag+, the Galaxy SmartTag2 provides an extended battery life at a extra inexpensive value level. “This achievement was made attainable by implementing a brand new chipset answer and enhancing software program mechanisms,” he emphasised.



Sturdy Safety Options and Unauthorized Monitoring Detection

The primary aim of the Galaxy SmartTag2 is to help customers in finding their cherished belongings. Nevertheless, it’s essential to acknowledge that location-tracking providers will be exploited.


To prioritize person security and privateness, the Galaxy SmartTag2 incorporates sturdy security measures by means of Samsung Knox. “Galaxy SmartTag2 location information can’t be accessed with out the person’s consent, and all person information is encrypted and safeguarded by Samsung Knox. Moreover, location information is shared solely with people designated by the person,” defined Kim.


▲ Utilizing the “Unknown tag alerts” characteristic can stop misuse of the Galaxy SmartTag2.


The Galaxy SmartTag2 may detect unknown Galaxy SmartTags within the neighborhood to alleviate issues about unauthorized monitoring. “Unknown tag alerts,” a characteristic inside SmartThings Discover,6 identifies any unregistered Galaxy SmartTags close by and sends a notification7 to alert the person in opposition to unauthorized monitoring.


“This characteristic provides assurance and an added layer of safety,” stated Kwon. “Whatever the system, customers are supplied with transparency to assist keep away from misuse of the Galaxy SmartTag.”



Why 23% of Customers Go for A number of Galaxy SmartTags

Customers accustomed to the Galaxy SmartTag acknowledge its practicality. For each 100 individuals who personal a Galaxy SmartTag, 23 folks personal two or extra. This quantity has greater than doubled since final 12 months and continues to develop.


The upgraded Galaxy SmartTag2 is anticipated to be adopted by a fair bigger person base for a wider vary of purposes. Kim and Kwon, the minds behind the product, underscore the Galaxy SmartTag2 as a cell accent that gives “peace of thoughts.”


▲ (From left) Product planners Dalwon Kim and Kiyoung Kwon


“We’ve improved the product’s options with a robust concentrate on enabling customers to conveniently find their misplaced valuables from a distance,” stated Kim. “I’ve heard of circumstances the place the Galaxy SmartTag was used to catch thieves and stop different crimes, which made me very proud as a product planner. We are going to proceed to do our greatest to create merchandise that customers can constantly depend on wherever they go.”


“I hope that the Galaxy SmartTag2 can develop into an integral a part of folks’s lives,” stated Kwon. “I would like the Galaxy SmartTag to be the primary answer that crosses folks’s minds when they should discover their misplaced belongings.”




  • Decide location of close by Galaxy customers by means of Galaxy SmartTag no matter distance
  • Battery life prolonged to 500 days
  • Discover misplaced objects from a brief distance with UWB technology-based Compass View characteristic
  • Newly added Misplaced Mode characteristic
  • Uncover unregistered Galaxy SmartTags and stop unauthorized location monitoring
  • 23% (23 out of 100) of Galaxy SmartTag house owners use greater than two



1 The Galaxy SmartTag2 is rated as IP67. Based mostly on lab check circumstances for submersion in as much as 1 meter of freshwater for as much as half-hour. Not suggested for seashore, pool use or soapy water. Water and dirt resistance of system is just not everlasting and will diminish over time.
2 For the Galaxy SmartTag2, Samsung account log-in and registration on SmartThings Discover is required. The Galaxy SmartTag2 must be paired with ultra-wideband (UWB)-enabled Galaxy smartphones with Android 11 or increased to totally perform. Accuracy could also be diminished if there’s an impediment between you and the tag, corresponding to when the tag is inside a drawer, behind a wall or in a automobile.
3 Contact data and message proven on Misplaced Mode should be registered beforehand on the SmartThings app.
4 Battery life relies on outcomes from inside lab assessments for typical utilization sample situations performed by Samsung. Examined with outcomes from a pre-release model of the system utilizing inbox CR2032 battery. Precise battery life might differ relying on completely different utilization patterns, environmental circumstances, the substitute battery producer, and different components.
5 Non-Energy Saving Mode, anticipated battery life below typical utilization circumstances is as much as 500 days. Energy Saving Mode is proscribed to fundamental Bluetooth discovering features (for instance, Search Close by sign indicator and map).
6 Non-Galaxy customers can entry the “Unknown tag alerts” characteristic within the SmartThings app’s settings.
7 Customers will need to have the “Unknown tag alerts” characteristic activated to obtain notifications of unregistered Galaxy SmartTags.

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