As we’re heard from Apple’s current quarterly fiscal outcomes, Mac gross sales are down. After all, Apple want to change that, and one analyst thinks that would result in a brand new search for the MacBook Professional.
Ming-Chi Kuo posted his ideas about Apple’s upcoming “Scary Quick” occasion and that Apple is doing it to spice up gross sales though manufacturing quantity is low–“lower than 400-500k items in complete.” In his most up-to-date submit, Kuo mentioned that “Apple attributes the numerous decline in MacBook shipments in 2023 primarily to the restricted M2 computing energy improve.” He mentioned that Apple is hoping the M3’s “vital enhance in computing energy” will leap begin MacBook gross sales.
But when that doesn’t work, Ku thinks that Apple may redesign the MacBook Professional in 2025, in addition to introduce “a extra reasonably priced MacBook mannequin.” Kuo states that Apple’s purpose is to promote 8-10+ million items per yr.
It’s unclear how Kuo has come to those conclusions. He doesn’t cite sources, and whereas he analyzes traits to create a forecast, it’s not clear as to how he would have perception into Apple contemplating redesign plans or creating a brand new MacBook mannequin. As soon as a particularly correct predictor of Apple’s subsequent strikes, he’s change into much less dependable lately.
As an illustration, earlier than Apple introduced its “Scary Quick” occasion that seems to be Mac focus, analyst Ming-Chi Kuo posted on X that Apple gained’t ship M3 MacBook Execs by the top of this yr. Kuo, who tracks provide chain and manufacturing traits, thought that Apple wouldn’t be capable to produce the amount it wants. However then Apple introduced its occasion for this Monday, and he jumped on the M3 MacBook Professional bandwagon, however mentioned that the laptops could be in tight provide.
It’s not completely out of the realm of chance that Apple would redesign the MacBook Professional, though the present 14- and 16-inch design was launched solely two years in the past. However the present design fastened a number of what was mistaken with the earlier design, such because the port configuration and bringing again the Perform keys. It appears extra seemingly that Apple would redesign the 13-inch MacBook Professional to match the 14- and 16-inch fashions than overhaul your complete line.
As for the extra reasonably priced MacBook mannequin, DigiTimes reported in September that Apple is engaged on a Chromebook-like laptop computer for the schooling market. Kuo might be piggybacking on that report or he might be speaking a couple of totally different laptop computer completely. He mentioned that “Apple may take into account (however hasn’t determined but) on such a laptop computer,” so it sounds prefer it’s all simply speak, both on Apple’s finish or on Kuo’s.