Canalys revealed that Apple grew to become the best-selling smartphone maker in Europe throughout This autumn 2023. The US firm’s success was fueled by sturdy demand for the iPhone 15 Professional and Professional Max through the vacation interval, however Samsung saved the highest spot for the entire of 2023.
The general market noticed 129.8 million shipments for the calendar yr, which was 8% decrease than the 140.8 million items in 2022. Nevertheless, Canalys predicted that Europe will see a single-digit development subsequent yr, pushed by an impending refresh cycle of gadgets purchased through the pandemic.
Excessive-end smartphones took a file share of the entire European market in This autumn 2023. In accordance with Runar Bjorhovde, Analyst at Canalys, virtually 40% of all shipments had been for telephones that value over $800. Three out of 4 gadgets had been an iPhone, adopted by Samsung with a mere 16% share.
Apple saved a virtually flat quantity of shipments throughout This autumn 2023; it’s Samsung and Xiaomi that flopped massively, permitting the US firm to rise on prime. The Prime 5 noticed the resurgence of Honor, and Canalys stated we should always anticipate smaller manufacturers to extend their share within the close to future. This consists of Oppo, which settled with Nokia on 5G patents, permitting the Chinese language maker to reintroduce its gadgets in main European markets.
| Firm | This autumn 2023 shipments (in million) |
This autumn 2023 market share |
This autumn 2022 shipments (in million) |
This autumn 2022 market share |
Change |
| Apple | 12.4 | 33% | 12.2 | 31% | 1% |
| Samsung | 10.8 | 28% | 12.3 | 32% | -12% |
| Xiaomi | 6.0 | 16% | 6.6 | 17% | -10% |
| Motorola | 2.0 | 5% | 1.2 | 3% | 73% |
| Honor | 1.1 | 3% | 0.5 | 1% | 116% |
| Others | 5.5 | 15% | 6.1 | 16% | -8% |
| Whole | 37.8 | 100% | 38.9 | 100% | -3% |
Firms would see a rise in shipments provided that they apply a holistic strategy emphasizing innovation, reliability, backend logistics, regulatory compliance, and a transparent model message, added Bjorhovde.
| Firm | 2023 shipments (in million) |
2023 market share |
2022 shipments (in million) |
2022 market share |
Change |
| Samsung | 43.7 | 34% | 48.9 | 35% | -11% |
| Apple | 34.6 | 27% | 36.2 | 26% | -4% |
| Xiaomi | 22.2 | 17% | 24.7 | 18% | -10% |
| Motorola | 6.4 | 5% | 4.7 | 3% | 34% |
| Oppo | 3.7 | 3% | 6.7 | 5% | -45% |
| Others | 19.2 | 15% | 19.6 | 14% | -2% |
| Whole | 129.8 | 100% | 140.8 | 100% | -8% |
In the long term, distributors will improve deal with the on-device person expertise with AI on the core, emphasizing personalization, ecosystem interplay, productiveness, and leisure. Nevertheless, investing in AI ought to be adopted by educating shoppers on maximizing the facility of on-device AI options; in any other case corporations may not see a powerful return on their funding.
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