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Wednesday, January 31, 2024

Canalys: Smartphone market lastly turned a nook in 2023, Apple took the lead

Smartphone shipments in 2023 totaled 1.142 billion – the worst in 11 years, claims Canalys in its newest evaluation of the market. Apple took the highest spot for the primary time on the again of a stagnant 12 months by which its principal competitor, Samsung, declined 13%.

The vacation interval was a optimistic one for the trade, with an 8% enhance, which is an indication of stabilization, in accordance with the analysts.

Canalys: Apple is number 1 for 2023 in a stabilizing smartphone market

The smartphone market skilled severe headwinds, however rebounding demand in rising markets drove world restoration within the second half of the 12 months, commented Sanyam Chaurasia, Senior Analyst at Canalys. Latin America, Africa and the Center East really noticed a YoY development in shipments, largely offsetting the decline in the remainder of the world (Asia Pacific, Mainland China, Europe, and North America).

Canalys: Apple is number 1 for 2023 in a stabilizing smartphone market

Transsion (proprietor of iTel, Infinix, and Tecno) and Xiaomi have benefited from the rebound, reaching a exceptional enhance throughout the October-December 2023 interval. The rise in demand pushed Transsion to fourth place for This autumn 2023.

The rising markets will stay an important battleground for all makers, searching for development as developed areas akin to North America and Europe are going through subdued shopper spending and decreased channel investments.

Canalys: Apple is number 1 for 2023 in a stabilizing smartphone market

The market did decline, however the stock backlog is now not a serious situation, and the low costs of parts ought to enable distributors to help extra versatile incentive measures to shoppers.

Firm This autumn ’23 shipments (million) This autumn ’23 Market share This autumn ’22 shipments (million) This autumn ’22 Market share Change
Apple 78.1 24% 73.2 25% 7%
Samsung 53.5 17% 58.3 20% -8%
Xiaomi 41.0 13% 33.2 11% 23%
Transsion 28.5 9% 17.3 6% 65%
vivo 23.9 7% 23.9 8% 0%
Others 94.4 30% 90.9 31% 4%
Whole 319.5 100% 296.9 100% 8%

Wanting on the uncooked numbers, Apple and Samsung stay the market leaders globally, adopted by Xiaomi in third and Oppo in fourth. Corporations like vivo and Honor launched their flagships and are anticipated to problem Transsion for a spot within the Prime 5.

Firm 2023 shipments (million) 2023 Market share 2022 shipments (million) 2022 Market share Change
Apple 229.2 20% 232.2 19% -1%
Samsung 225.4 20% 257.9 22% -13%
Xiaomi 146.4 13% 152.7 13% -4%
Oppo 100.7 9% 113.4 10% -11%
Transsion 92.6 8% 73.1 6% 27%
Others 347.9 30% 364.1 31% -4%
Whole 1142.1 100% 296.9 100% -4%

The 12 months 2024 ought to see makers go in two strategic instructions – both investing in on-device AI or increasing shipments within the mid-to-low-end phase. Samsung simply launched its Galaxy S24 smartphones with Galaxy AI globally, whereas Chinese language corporations launched the telephones on the home market; absolutely, the following step shall be increasing internationally.

The mass-market phase would be the heart for distributors, whereas value-for-money proposition and affordability are core product methods within the quick time period, added Zhu.


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