Cisco at NAB 2024: Dedicated to Delivering Subsequent-Degree Experiences That ‘Wow’

We’re lower than two weeks away from the Nationwide Affiliation of Broadcasters (NAB) 101^st Present occurring as soon as once more in Las Vegas, Nevada. As a decade-long returning attendee, I’m at all times excited to be with prospects, companions, and colleagues, shaking palms and fascinating in stimulating conversations in regards to the subsequent wave of innovation hitting the media and leisure {industry}. With new expertise options, expanded partnerships, and rising buyer momentum, I’m trying ahead to highlighting Cisco’s cutting-edge options and companies to our sales space guests this yr. 

Our management on this house continues to develop as we innovate throughout our portfolio to remodel the way in which broadcasters, content material suppliers, venues, sports activities groups and leagues are harnessing the ability of AI and different rising applied sciences and taking viewers experiences to the subsequent stage.    

This yr, we’ll showcase our complete portfolio and display Cisco’s technique and innovation throughout three key areas:   

• Enabling dynamic IP manufacturing and workflows   
• Reworking content material supply, units, and community assurance   
• Operationalizing the fan expertise with cutting-edge, technology-centric venues

Enabling Dynamic IP Manufacturing  

The printed {industry}’s evolution to IP requires sustainable expertise to offer nice multicast visibility and suppleness to permit integration of a number of multicast and/or unicast, on-premises and cloud domains. Guests to the Cisco sales space can count on to see our flagship answer, Cisco IP Cloth for Media (IPFM), on show on the Cloud Native Media Manufacturing- Anyplace demo to indicate how we’re enabling these transitions to IP aligned with SMPTE 2110. With a number of hundred deployments throughout the globe, Cisco IP Cloth for Media continues to function the inspiration to deal with broadcaster’s audio and video necessities. 

Cisco IPFM consists of options for Non-Blocking Multicast (NBM), Community Deal with Translation (NAT), and now, Protocol Unbiased Multicast flooding mechanism with Supply Discovery (PFM-SD). These elements present end-to-end multicast, reside site visitors visibility, simplified and versatile deployment at scale, improvements in NBM energetic, and each PTP and RTP circulate monitoring. With our simplified community administration and operations device for provisioning IP-based media materials, Cisco Nexus Dashboard Cloth Controller (NDFC), customers can now benefit from an expansive view of the community with 2022-7 visibility and enhanced Occasions UI Tab to seize vital fault notifications. 

Collectively with Intel, we will likely be highlighting our progressive answer for Cloud Native Media Manufacturing which makes use of cloud-native architectures with open requirements and open-source software program to energy new media workflows and assist velocity digital transformation. 

Reworking Content material Supply, Gadgets, and Community Assurance 

Along with our companion Qwilt, we will likely be showcasing World Edge Cloud for Content material Supply, highlighting how collectively we’re making a extra environment friendly technique to ship extremely distributed reside and on-demand content material. Our joint answer, serving over one billion distinctive subscribers globally, gives High quality-as-a-Service by pushing content material caching and supply out to the embedded fringe of the provider community. 

Comprised of Cisco’s edge infrastructure and Qwilt’s Open Edge platform, the answer primarily based on open caching helps meet the ever-increasing demand for content material supply and edge cloud companies and enhancing re-buffering time, time to first body (TTFF), common bitrate (ABR) and error fee for live-streamed content material supply.  

We’ve seen a rising want for trusted collaboration instruments and units to assist drive participating digital and hybrid leisure experiences, and to attach groups throughout the globe. Within the Cisco Gadgets: Be there, from Anyplace demo, we’ll spotlight intuitive and interoperable system experiences which are designed to make distant and hybrid collaboration seamless and distraction-free, on any assembly platform. The native Microsoft Groups expertise on licensed Cisco collaboration units is designed for frictionless worker experiences. 

Accedian will take middle stage in our Cisco Important Community Assurance demo, highlighting how the latest addition to Cisco’s observability portfolio is offering industry-leading community efficiency monitoring and assurance to assist allow seamless operations for content material suppliers, service suppliers, and extra.  

Operationalizing the Fan Expertise 

Certainly one of my private favorites, and arguably the cornerstone of our Sports activities, Media and Leisure portfolio, is our best-in-class VisionEDGE answer for IPTV & Dynamic Digital Signage in partnership with Wipro. An answer that really “wow’s”, VisionEDGE gives dynamic content material administration options and top quality experiences to each fan, in each seat at venues all around the world together with (however not restricted to) Allegiant Stadium right here in Las Vegas, CITYPARK in St. Louis, Etihad Stadium in Manchester, GEODIS Park in Nashville, Santiago Bernabéu Stadium in Madrid, and SoFi Stadium and Hollywood Park in Los Angeles (host of Tremendous Bowl LVI). 

As you make your manner throughout the present ground on the Las Vegas Conference Heart throughout NAB you should definitely try the Cisco Sales space, #W2743 within the West Corridor, and see for your self how Cisco and our spectacular ecosystem of companions are forging a path of progressive new experiences for the media and leisure {industry}. 

To study extra, go to the Sports activities, Media and Leisure part of the Cisco Portfolio Explorer or guide a gathering with us right here.

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