Counterpoint Analysis revealed Samsung shipped essentially the most smartphones in India in 2023. The Korean firm is again on the high spot after six years of Xiaomi dominance, however the proprietor of the Redmi and Poco manufacturers confirmed some resilience and saved the highest spot for the This autumn interval with an 18.3% market share.
The whole shipments remained flat for 2023, with about 152 million items. The primary half was difficult for the entire business, however in H2, the market began to recuperate, supported by 5G upgrades and better-than-expected festive gross sales. Counterpoint additionally revealed that Apple shipments in India crossed 10 million for the primary time ever.
Analysis Analyst Shubham Singh commented that Samsung captured the market with aggressive advertising and marketing in offline and powerful efficiency of the A collection, whereas the premium section had a “targeted method”. Vivo jumped in second with its CMF (coloration, materials, end) design method of the vivo V29 collection, and it additionally carried out properly with the T collection within the offline section.
Xiaomi managed to remain forward of opponents within the October-December interval by launching 5G telephones within the inexpensive section, and the corporate additionally launched a “leaner portfolio”, that means this time it did not duplicate Redmi and Poco items, saving confusion amongst customers.
One other worthy point out is the premium market in India. It noticed a 64% YoY development due to financing schemes, permitting extra prospects to buy higher-priced smartphones (over INR30,000 or about $365). Apple’s enhance within the section was, on one hand, fueled by its bodily shops, however iPhones have been additionally offered by retailers in profitable offers and promotions.
Expectations for the following 12 months are for customers to go for gadgets that assist Dolby Atmos and Dolby Imaginative and prescient, in addition to telephones with Generative AI. Foldables are additionally wanting in direction of a shiny future, and Counterpoint predicted the section will cross the 1 million shipments mark in 2024.