Extra individuals are shopping for the Samsung Galaxy S24 Plus this 12 months. Here is why.

Samsung’s flagship Galaxy S line has seen spectacular yearly gross sales progress within the final two years. However, this 12 months, the Galaxy S24 Plus mannequin is basically to thank for it, in keeping with an business report.

The Galaxy S24 collection, which incorporates the S24, S24 Plus, and S24 Extremely fashions, noticed an 8% mixed year-on-year (YoY) enhance in models bought within the first three weeks of gross sales, in keeping with Counterpoint Analysis group’s International Weekly Smartphone Mannequin Gross sales Tracker.

This wasn’t the primary time we noticed spectacular gross sales figures from Samsung’s flagship S line. The Galaxy S23 noticed a reported 22.89 million models in gross sales over eight months after launch, beating out the Galaxy S22 gross sales figures from the 12 months prior by 22%.

What’s totally different this 12 months, nonetheless, is that the S24 Plus is outpacing the opposite fashions with a 52% YoY leap in gross sales. That’s fairly spectacular because the S23 Plus, when it comes to gross sales, was thought-about the weakest within the lineup only a 12 months in the past.

Take a look at the graph beneath to see how all of the S24 fashions are promoting. It’s vital to notice that whereas extra individuals are choosing up the Galaxy S24 Plus this 12 months, the Galaxy S24 Extremely nonetheless dominated gross sales within the first three weeks of the lineup’s launch.

Why are extra individuals shopping for the S24 Plus?

The boon in gross sales for the Galaxy S24 Plus could be attributed to improved specs provided at a candy value spot, in keeping with senior Counterpoint analyst Minsoo Kong.

Kong says that the Galaxy S24 Plus’ 12GB of DRAM meets the minimal necessities for the bigger smartphone to supply a greater on-device AI expertise.

At roughly $1,000, the S24 Plus provides you a lot of the S24 Extremely’s options at a $300 low cost. Or, put it one other manner, including $150 to the value of the S24, the S24 Plus opens the door for a greater AI expertise.

Contemplating that one of many predominant promoting factors for the S24 collection units are the brand new Galaxy AI options — which embrace Stay Translate, Be aware Help, Picture Help, and Circle to Search — having the ability to present an improved AI expertise on-device as a substitute of being cloud-dependent does seem to be a worthy improve.

Regardless of the motive, it appears the better-than-expected gross sales numbers have lit a brand new fireplace underneath Samsung as the corporate allegedly raised its first-quarter gross sales objectives from 12 to 13 million models, in keeping with tipster Revegnus on X.