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Friday, December 8, 2023

FAA 2023 vacation advertising marketing campaign embraces new drone pilots


The Federal Aviation Administration is rolling out its 2023 vacation advertising marketing campaign this week — and it means that many drones can be given as Christmas items this 12 months. Which means a recent crop of latest drone pilots.

The FAA’s 2023 Vacation “12 Days of Drones” Security Marketing campaign runs every weekday from now by means of Dec. 22. Every of the 12 days hones in on a unique side of drone security. Provided that the subjects are newbie targeted, it’s clear that the marketing campaign is essentially centered round folks planning to offer or obtain a drone as a vacation reward.

For instance, the primary day (that was yesterday) was all about taking the Leisure UAS Security Check (TRUST), which is a free-to-take on-line coaching course that culminates with a reasonably easy on-line quiz. In the present day (Day 2) is about drone registration, which is required by the FAA for all drones weighing 0.55 lbs or extra and might be achieved for $5 by means of the FAA.

Although, some subjects are a bit extra related and relevant to the professionals. On Day 3 (approaching Monday), it’s all about Distant ID, which is likely one of the hottest subjects in drones proper now. Distant ID regulation technically went into impact in September 2022, however the enforcement deadline has been prolonged till March 2024, making for some spicy conversations across the rollout (and the shortage of obtainable Distant ID modules).

That mentioned, whereas the FAA could also be bracing for a set of latest drone pilots, that hardly means the drone trade is rising as former leisure pilots drop out (and presumably tackle new hobbies). That’s not less than in accordance with the Drone Market Report 2023, which is put collectively by German market analysis group Drone Trade Insights (DII). DII predicts the leisure facet will “basically stay stagnant,” although it may truly gradual, given a compound common progress price (CAGR) of -0.3%. In distinction, the general drone market, which incorporates each business and leisure, is about to develop to $54.6 billion by 2030. That breaks all the way down to a compound common progress price (CAGR) of seven.1% — clearly pushed by progress on the business facet.

So what does every day of the FAA’s 2023 vacation advertising marketing campaign entail? Briefly, it’s a collection of security messages which can be posted on the FAA’s DroneZone Twitter (erm, X) and Fb accounts all through the month. It additionally entails a cute little video with festive animations:

The precise rundown of subjects goes like this:

  • Day 1 (12/7): The Leisure UAS Security Check (TRUST) 
  • Day 2 (12/8): Register and mark your drone
  • Day 3 (12/11): Distant ID
  • Day 4 (12/12): Develop into a certificated distant pilot
  • Day 5 (12/13): The place can I fly
  • Day 6 (12/14): Airspace authorizations — LAANC
  • Day 7 (12/15): “Climate” or to not fly
  • Day 8 (12/18): Flying at night time
  • Day 9 (12/19): Drones for everybody
  • Day 10 (12/20): Flying over folks
  • Day 11 (12/21): Drones and careers
  • Day 12 (12/22): Drones for good

By the best way, for those who want Christmas reward concepts, try my 2023 Vacation Drone Reward Information. It outlines one of the best drones to reward this 12 months. And even when your price range isn’t that ebook, it’s acquired tons of different concepts of items for drone pilots.

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