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Friday, February 16, 2024

Fewer Android customers switched to iOS final yr, nevertheless it’s nonetheless an issue

What you should know

  • A report from Client Intelligence Analysis Companions (CIRP) discovered that 13% of iPhone patrons switched from Android to iOS in 2023.
  • The quantity is a lower from the prior yr’s determine, which noticed 15% of iPhone patrons come from an Android telephone. 
  • Nevertheless, over a five-year interval, iPhone patrons are coming from Android telephones at a gentle 11-15% clip. 

iPhones are dominating the mainstream market in North America, leaving even one of the best Android telephones omitted within the chilly. In actual fact, within the second quarter of final yr, iPhones represented 53% of U.S. smartphone shipments, in keeping with Counterpoint Analysis. Nevertheless, a brand new report from the Client Intelligence Analysis Companions (CIRP) says that fewer iPhone patrons have been switching from an Android telephone in 2023. 

The report concluded that Apple’s dominance derives from convincing present iPhone customers to purchase one other. Whereas it does entice a constant quantity of Android customers to change to iOS annually, that quantity pales compared to iPhone upgrades. To that finish, at the very least 85% of iPhone gross sales are made by customers who already personal an iPhone, in keeping with the CIRP report. 

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