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Thursday, December 14, 2023

Google Chrome to check limiting third-party cookies quickly earlier than ditching them for good

What it’s worthwhile to know

  • Google is dipping its toes into the cookie-less future with a 1% check group beginning January 4.
  • The Monitoring Safety check is a part of Google’s Privateness Sandbox initiative to ditch third-party cookies for everybody by the second half of 2024, assuming the UK’s Competitors and Markets Authority approves it.
  • Should you’re fortunate sufficient to be picked for Google’s trial, you will obtain a notification whenever you open Chrome on desktop or Android.

Google continues to be on monitor to kick third-party cookies to the curb in Chrome beginning in 2024, and the subsequent step is to limit these trackers to a small set of customers on January 4.

This limitation marks Google’s first punch within the combat in opposition to third-party cookies, in response to the corporate’s weblog submit. In Q1 2024, it’s going to check the waters by default-blocking these cookies for 1% of Google Chrome customers. Should you’re randomly chosen for the check, a notification will pop up whenever you open Chrome on desktop or Android.

Should you’re on a website that does not work with out third-party cookies, Chrome’s received your again. If the browser senses you are caught in a refresh loop, it’s going to provide the choice to quickly swap third-party cookies again on.

Google chrome notification for disabling third-party cookies by default

(Picture credit score: Google)

If all goes effectively, by Q3 2024, it is a gradual goodbye to third-party cookies for everybody, although it is determined by Google’s session with the UK’s Competitors and Markets Authority (CMA).

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