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HowToRobot merges with Acquire & Co., brings in funding


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HowToRobot is combining its marketplace with Gain & Co.'s expert advice.

HowToRobot is combining its market with Acquire & Co.’s skilled recommendation. Credit score: Adobe Inventory

HowToRobot.com ApS, a supplier of a worldwide automation market platform, and Acquire & Co., a robotics and automation advisor, introduced a merger final week. The newly fashioned firm has additionally acquired an funding from Sagitta Ventures, which shall be taking a seat on its board. 

Now working underneath the title “HowToRobot,” the mixed firm mentioned that whereas the necessity for robotics is stronger than ever, most companies nonetheless wrestle to automate. By combining its automation market and vendor-independent recommendation, HowToRobot mentioned it’ll assist companies with each side of their automation journeys.  

“Companies want automation and robotics like by no means earlier than to make up for labor shortages and provide chain disruptions and easily to guard them in the long term,” said Søren Peters, now co-CEO of HowToRobot. “However with out assist, solely few are capable of absolutely benefit from the expertise. The merger and funding enable us to increase that assist to each enterprise that wants it.”

Based in 2017, HowToRobot mentioned it presents firms with an summary and easy accessibility to automation and robotics suppliers globally. It additionally presents advisors that give steerage on every thing from getting began with automation to expertise choice and implementation.


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HowToRobot to assist firms sustain with innovation

World robotic installations have greater than tripled over the previous decade, in response to the Worldwide Federation of Robotics (IFR). This demand has resulted in additional innovation, making it tough for potential prospects to maintain up with the business, mentioned Peters. 

“Robotics is growing so quick that it may simply appear overwhelming,” he mentioned. “What most want is usually simply somebody to speak to who is aware of the market and who they’ll belief for dependable and neutral recommendation. By letting our two firms be part of forces, we are able to now present all that in a single place.”

The Copenhagen, Denmark-based firm claimed that the brand new HowToRobot offers the assist that companies want when seeking to automate. On the R-24 occasion earlier this 12 months in Odense, Denmark, Gulshan Akhtar Din, a senior advisor then at Acquire & Co., defined the way it labored with hospitals to correctly combine automation with each bodily infrastructure and enterprise processes.

Regardless of international robotic installations hitting a file excessive in 2022, in response to the IFR, HowToRobot mentioned it has discovered that the common enterprise has explored solely about 5% of its addressable potential for automation. Peters asserted that that is primarily on account of restricted experience and data about automation. 

“Most companies have nonetheless solely scratched the floor of what’s doable and is smart to automate,” he mentioned. “With the proper steerage and easy accessibility to potential options, robotic adoption can attain an entire new stage.”

Contained in the merger

With the merger, Peters, the previous CEO of HowToRobot, and Søren Pap-Tolstrup, the previous CEO of Acquire & Co., will function co-CEOs. The corporate didn’t disclose monetary particulars of the merger or funding from Sagitta Ventures

“The world of robotics remains to be new to many, and most need assistance to some extent – from technical recommendation to discovering options and constructing the enterprise case or just discovering the very best place to start out,” famous Pap-Tolstrup. “When mixed, our platform and advisory have the depth, attain, and suppleness to assist companies the place and after they most want it.”

HowToRobot mentioned its newest funding will allow it to develop its platform, advisor crew, and companion community internationally, including experience and the capability for conducting on-site automation screening. The corporate mentioned it additionally plans to broaden its market understanding of robotics and automation to raised present skilled recommendation.

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