Briefly: Social media use is rampant within the US, however it’s a service out of China that’s rising quicker than another amongst adults in America. Based on a current Pew Analysis Middle survey performed in 2023, YouTube remains to be by far the biggest and most generally used on-line platform amongst US adults. Roughly eight in 10 adults (83 p.c) surveyed mentioned they’ve used the Google-owned video sharing website in some unspecified time in the future – way over the 68 p.c of adults that reported utilizing Fb.
Meta-owned Instagram is the third hottest social platform, utilized by almost half (47 p.c) of American adults. Pinterest, TikTok, and LinkedIn are all utilized by roughly a 3rd or much less of the grownup inhabitants, however TikTok is a novel case.
TikTok, from China’s ByteDance, noticed its utilization develop by 12 proportion factors since 2021. Most different platforms Pew requested about, together with YouTube and Fb, noticed extra modest or no progress throughout the identical interval. Others, like X, noticed utilization decline barely over the previous few years.
TikTok is not simply well-liked with adults; in actual fact, it’s possible extra well-liked amongst youth.
Again in September, a examine from Frequent Sense Media and the College of Michigan C.S. Mott Kids’s Hospital discovered that the common teen used their smartphone for greater than fours hours each day, and most of that point was spent in a single app: TikTok. YouTube ranked second hottest amongst teenagers, accounting for almost 20 p.c of each day use.
Pew information confirmed that TikTok was hottest amongst Hispanic adults, and that girls use the platform at larger charges than males (40 p.c versus 25 p.c).
The survey additionally discovered that totally different age teams had totally different social media preferences. Information confirmed that 62 p.c of these between 18 to 29 use TikTok in comparison with solely 10 p.c of these 65 and older. In actual fact, Fb and YouTube have been the one two platforms that majorities of all age teams use.
Picture credit score: Eyestetix Studio