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Monday, January 15, 2024

YouTube’s advert blocker struggle results in slowdowns and surge in rip-off advertisements

YouTube on smartphone stock photo 18

Edgar Cervantes / Android Authority


  • YouTube is admittedly slowing down the platform for folks utilizing advert blockers.
  • Video load occasions have gone up as a lot as 5 minutes.
  • In the meantime, the platform appears flooded with dangerous, deceptive commercials.

YouTube is waging struggle in opposition to advert blockers, and over the previous few months, the platform has made it very clear it doesn’t need folks to make use of them. It now offers customers a warning that advert blockers violate the corporate’s phrases of service, leaving customers with no choice however to get a YouTube Premium subscription in the event that they want to go ad-free. One other method YouTube is discouraging customers from enabling advert blockers is to decelerate the platform for them.

YouTube ran an identical train again in November when it admitted to deliberately slowing down load occasions for customers who proceed utilizing advert blockers. Now, it appears a recent wave of slowdowns is hitting customers who nonetheless refuse to surrender advert blockers.

Based on a number of Reddit threads, these utilizing advert blockers are experiencing a number of lags on YouTube. Video load occasions are up as a lot as 5 minutes for some customers throughout totally different browsers. Some customers who pay for Premium are additionally experiencing lags simply because they’ve advert blockers enabled for different functions. So it appears like YouTube will throttle efficiency for customers even when they pay for the service however have advert blockers enabled.

What’s extra irritating for customers is the truth that with out advert blockers enabled or a Premium membership, YouTube is flooded with rip-off advertisements. A complete thread on Reddit describes the sort of dangerous advertisements exhibiting up on the platform, together with people who impersonate well-liked YouTubers and celebrities to rip-off folks financially. As an example, one such advert performs out a deep faux video of Jennifer Aniston providing viewers a MacBook Professional for $10.

“Apparently, they get eliminated, however the individuals who make the advertisements make totally different accounts and emails to proceed spreading the identical advert, and I doubt YouTube will do something about it as a result of I’m pretty sure there’s no actual particular person checking what advertisements go to their web site,” stated one person.

Other than rip-off advertisements, YouTube customers have additionally been recognizing porn advertisements on the platform of late. Whereas the platform confirmed to Android Authority that it takes motion in opposition to accounts posting advertisements that go in opposition to its insurance policies, dangerous advertisements are very a lot nonetheless doing the rounds on YouTube and customers are seeing them now greater than ever due to the advert blocker ban.

It stays to be seen if Google plans on taking stricter measures to curb the unfold of deceptive advertisements on YouTube. We’ll be reaching out to the corporate for some solutions and would advise customers in opposition to clicking on any YouTube advertisements that sound too good to be true or promise unrealistic giveaways or different good points.

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