As a member of Group Paradise, our journey by way of the Function Hackathon 2023 was an exhilarating expertise that supplied priceless insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous means of downside exploration, ideation, and solution-building, with a give attention to making sustainable assortment extra engaging to clients.
Our journey started with downside exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized an absence of sustainability data hindering the artistic course of and acknowledged the necessity to take a look at the issue from totally different angles. This led us to give attention to clients and find out how to make sustainable merchandise extra interesting to them.
Through the ideation section, we generated quite a few concepts and narrowed all the way down to the ultimate concept, exploring two angles: rewarding sustainability and recommending related however sustainable merchandise. We additionally carried out a “5 Why’s” train, which led us to the issue assertion: “How may we make a sustainable assortment really feel like deal?” This course of highlighted the significance of understanding buyer habits and preferences, in addition to the necessity for daring and artistic approaches to handle the challenges.
As we constructed the answer, we encountered a number of “aha” moments, corresponding to the conclusion that clients merely need to really feel that their buy was deal, with high quality usually being a extra vital criterion than worth. We additionally realized the significance of validating assumptions with customers, as evidenced by the testing of our answer with precise bol.com customers and receiving priceless suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg setting. Nonetheless, we additionally confronted challenges, corresponding to the necessity to make the “large image” clear and make sure that the part showcasing sustainable merchandise was extra seen and interesting for purchasers.
All through this journey, we gained a deeper understanding of the product administration course of, from downside exploration and ideation to solution-building and consumer validation. We realized the importance of creativity, boldness, and consumer suggestions in creating options that resonate with clients.
In conclusion, our participation within the Function Hackathon 2023 was a transformative expertise that supplied priceless classes in product administration, innovation, and customer-centric design. We sit up for making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for purchasers.